David

They almost didn’t add the upsell because it was too expensive and most of their buyers wouldn’t be interested… Or so they thought. The main product was a super cool software plugin, priced at $47 for use on one site and $67 for unlimited sites. Most people bought the $67 version. The upsell was developers’ … Read more

Boys and girls, there was a time when calculators weren’t apps on smartphones – they were actually stand-alone hand-held electronic gizmos that did nothing but calculate numbers. (I’m dating myself…) Some of these calculators were even what you might call “desk sized” because they were so big you had to set them on something to … Read more

You know those headlines that scream out you can earn XXX amount of dollars by simply “pushing a few buttons” or “sending a few emails” or some such? Well, this case study is actually about someone doing almost no work and yet banking close to $5,000 a month. In fact, she might be up to … Read more

One of the most important decisions you’ll ever make in your life is what kind of career you are going to have. Many people out there plan their career from the time they are in high school and work diligently to make sure they have the education that they need to make their dreams come … Read more

Goal setting is great in theory. Write down your goals, maybe write them down every day, carry them with you… And in a year nothing has changed. Let’s be honest… Most of the time goal setting simply is not enough to get things done. Even when you break BIG goals down into little steps and … Read more

Okay, I love working with my own list, nurturing it, emailing it everyday… but I know it’s not everyone’s cup of tea. So when I run across a business that makes good money without having to nurture a list, and it only takes a few hours per week or month, I figure it might be … Read more

Let’s say you’re building a sales funnel to promote a new weight loss program. Your lead magnet should detail ways to lose weight. But here’s the key – make these methods painful. Discouraging. Problematic. Complicated. Etc. Maybe you give them a diet that’s difficult to follow. Or a workout plan that’s enough to make an … Read more

Why sell $10 of stuff when you can sell $20? Or to put it another way… if you normally sell $5,000 of products a month, and you increase that amount by just 20%, you’re selling an extra $12,000 of products per year. Here are some tips to make it happen painlessly and nearly effortlessly: 1: … Read more

When you enter online marketing, you’re told to pick a niche. And you’re told that health, wealth and relationships are the big three. Pick a sub niche in any of these, and you’ll likely do well. But what if you want to do better than “well?” What if you want to dominate your market? The … Read more

Blogging is a great way to grow your business and brand. Here’s 7 tips to blog better… Use images. People are more likely to read your post if there is an eye-catching image to go along with it. Break your content up. Use a big headline, sub-headlines and short paragraphs to make it easy to … Read more