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I once knew a marketer who wouldn’t lower his prices no matter what. He lived in constant terror that old customers would be mad that the course they bought last month or last year for $197 now cost $97. Heck, they might even demand a refund of the price difference. I’m pretty sure he imagined … Read more

We talk a lot about storytelling in marketing, but what’s the meaning of it all? With one simple story – the right story – you can turn an unsuccessful business into a success, and a successful business into a behemoth of customers and sales. Stories are 22 times more memorable than facts and figures alone. … Read more

If you’ve followed me for any length of time, then you know I advocate testing everything to see what works rather than simply taking the advice of others. In fact, I tell my readers to test what I preach as well. Just because I say something works for me doesn’t necessarily mean it will work … Read more

The U.S. elections are over now, but the impact they had on many people still resonates strongly. Thinking I might like to revisit a U.S. show about the White House called ‘The West Wing’, I found it on Netflix and started binging. The West Wing was a serial political drama series that ran from 1999 … Read more

I received an email the other day promoting contests, telling me how I can become a big winner if I know contesting secrets and so forth. Which is true, there really are methods to winning a lot of stuff through contests. But here’s the weird part… the email was written by a guy in his … Read more

The $500 figure is arbitrary. Depending on the size of the promotion, you could gain an extra $100 to $2,000, or a whole lot more. Here’s how it works… Anytime you promote a product, whether that product is yours or an affiliate product, consider adding a one-time deal for your own personal email support for … Read more

First let me say that $3,000 is an ultra-conservative guess. I suspect this guy (we’ll call him Mike) is earning 3 to 5 times that much, but let’s be conservative and call it $3,000… Mike has found a way to earn residual income that is right underneath all of our noses. In fact, it’s a … Read more

I’m gonna wring this guy’s neck and I don’t even know who the heck he is. Gimme a second to decompress… Deep breaths… Okay, here’s what happened. I get an email with a topic that sounded good. Real good. “Go check out the product,” it says. So, I click it. I’m trying to read the … Read more

I couldn’t find the download anywhere. I checked my email, I clicked all the links and went to all the pages, I set up my new, free ‘membership’ and still the download wasn’t there. But they kept telling me to be sure to download it as soon as I watched the video. So I watched … Read more